Sleep Number

Concept / UX / Art Direction

It's really great when a client gives you a few strict logistical parameters and then almost no creative ones. SleepNumber asked for a fun mobile app to keep kids occupied in stores while their parents shopped. So Cameron High and I just started thinking of all these games, like dozens of games, and sometimes they weren't even really fleshed out. Like one really good one was called "California King" and we had a vague idea that it would be about surfing, but we couldn't figure out how to shape it into something gamey. Anyway, we came up with a ton of fun little micro games, and then we had Ryan Chapman, this killer illustrator in London, do all the artwork. Our mobile team in Toronto built everything, and then we tested and tested, to make sure that the level of difficulty was right down the middle. And you know what? My sister downloaded it for my little niece and she went bonkers. I think it's still available in the app store. You should get it!

Agency: OLSON

Credits:
CD: Chris Henderson
AD: Cameron High, Hillary Churchill
UX: Cameron High, Hillary Churchill
Illustrator: Ryan Chapman
CCO: Dennis Ryan