Concept / Writing
Look, I'm not going to show you any of the emails I wrote for Indeed. The problem is that the bit I'm most proud of is hard/weird to represent in a portfolio. If it weren't hard/weird, I'd show my team gesturing before a whiteboard covered in Post-it notes, printouts, and scribbles. There'd be coffee cups, markers, and computers everywhere. Scowling, I'd scratch my forehead, tear a Post-it off the wall and let it flutter to the floor as flipping calendar pages fade in. The anthemic orchestral music bed would build as we finalized a gorgeous presentation deck. A labyrinth of use cases, profiles, and user journeys untangle with our elegant interpretation. The client rubber stamps a cartoonishly large APPROVED on the cover. With a stoic nod, we get down to business making emails. We are too classy to celebrate in front of the client, but after the meeting, we high-five because this is pre-COVID and we're still doing that.
What I can show you (easy!/normal!) is a video I wrote (and did the voice over for) to introduce a new feature for Indeed called Employer Assist. Enjoy.
Writer: Hillary Churchill
Creative Director: Carolin Harris
Designer: Tina Roach
Producer: Julia McAleese
Animator: Carlos Maya
CCO: Shawn Petersen